Our Story
At Keybacker, our vision is simple yet revolutionary: to unlock the door to homeownership and equity access for those who have been turned away by the traditional financial system. This journey began with sisters Laura Owens and Sarah Navarro, whose personal encounter with the daunting barrier of securing a co-signer for a home loan revealed a widespread challenge. For many, this isn’t just a minor setback but a formidable blockade that puts the dream of owning a home or accessing its equity out of reach.
Keybacker is pioneering a unique, heartfelt approach to real estate financing. Investors on our platform have the autonomy to set their interest rates, creating a flexible and personalized investment opportunity. But what truly sets Keybacker apart is our story-driven matchmaking process. Prospective homeowners share their stories, their dreams, and the obstacles they face. Investors then read these narratives, connecting with borrowers not just on financial terms but on a human level. This creates a community of support where financial backing is given a personal touch, making the formidable quest for a co-signer a thing of the past.
We invite you to join us on this innovative journey. With Keybacker, securing a co-signer transforms from an insurmountable challenge into a shared venture toward success. Together, we're not just financing homes; we're building a community where dreams of homeownership and equity access become shared successes. Welcome to the future of empathetic, story-driven real estate financing. Welcome to Keybacker.
Laura Owens - Co-Founder & CEO
At the heart of Keybacker's creation is a story deeply personal to Laura Owens, sparked by watching people close to her navigate the challenging waters of securing a co-signer for real estate financing. This ordeal didn't merely serve as a hurdle; it propelled Laura into action, driving her to develop a platform dedicated to ensuring others don't face similar obstacles. Keybacker embodies this drive, merging personal passion with the mission to revolutionize access to homeownership.
Laura's professional path is marked by notable achievements, from selling forty high-end hunter/jumper show horses at Quartet Farms to spearheading 'Nobody Told Me!', acclaimed as one of Apple Podcasts' Top 25 Most Downloaded New Shows in 2018. Her impactful TEDx talk, "The Lifesaving Power of Kindness to Strangers," further illustrates the compassionate foundation upon which Keybacker is built.
For Laura, Keybacker transcends the conventional business model—it's an endeavor shaped by an unwavering commitment to challenge the status quo of real estate financing. Through creating meaningful connections between those in need of a co-signer and willing investors, Keybacker stands as a beacon of hope and opportunity, transforming Laura's personal experiences into a force for collective empowerment and change.
Sarah Owens Navarro - Co-Founder & CMO
Sarah Owens Navarro, alongside her sister Laura Owens, co-founded Keybacker driven by a shared vision and a deeply personal narrative. With over 15 years of experience in advertising and marketing, Sarah's expertise is a key asset to Keybacker. Her adeptness in creating resonant brand narratives and establishing robust client connections across sectors such as CPG, Beauty/Fashion, Retail, and Tech, ensures Keybacker's message strikes a chord with its audience.
Her background is crucial in carving out Keybacker's niche in the real estate financing sector, offering a fresh perspective grounded in strategic thinking and consumer insight. Sarah’s understanding of market trends and consumer behaviors equips Keybacker with the agility to navigate the complex landscape of real estate financing, making it a pioneering platform that addresses the real needs of its users.
Her strategic foresight and innovative approach underpin Keybacker's mission to redefine access to homeownership. Sarah's contribution is not just strategic but transformative, making her role in Keybacker essential to its aspiration of building a community where every dream of homeownership is within reach.
